Digital Marketing refers to be marketing products/services or creating any awareness using any digital media but mainly it is refer to online marketing on internet. Digital Marketing was before knows as interest marketing and over years its has been very efficient and prevalent.
Digital Marketing Objectives :
Digital Marketing methods :
- Search Engine Optimization (SEO)
Search engine optimization is all about optimizing individual pages of website so it matches the keywords on search engine and provides your website as required result or also we can say ranking on top pages of google, yahoo or bing search.
- Search Engine Marketing (SEM)
Search engine marketing is promotion of website majorly through paid advertising and also considerable part of seo.
- Content Marketing & Automation
Content marketing is done for a focused based audience or leads by creating, publishing and distributing content over different social media channels and platforms.
Influencer marketing is done by picking leaders to influence large mass over directly marketing whole target audience.
Campaign for individual product and then strategies to pull out well defined result out of it.
Marketing done after the data is pulled from customers database and then strategies made.
Behavioral change of customers and review based for a product that makes the change and improvement in strategies.
Social media marketing is referred as organic or paid ads on facebook, instagram, twitter, youtube etc to reach all major social networks.
- Social Media Optimization
Increasing the awareness of a product, brand or event on social media outlets and communities to generate viral publicity.
Marketing done by sending emails to target audience to pull out results.
Buying Cycle of customer
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